Where does your coffee come from?

Coffee beans are the seeds of the fruit of the coffee plant which grows as an evergreen bush in the tropical areas around the equator.

According to legend, centuries ago, a goat-herder called Kaldi, who lived in the in Kaffa region of Ethiopia in Africa, noticed that his goats remained active at night after eating the berries of a certain bush. From these simple origins coffee has spread around the world.

Coffee arrived in Italy in the city of Venice in 1615. Because the drink came from Moslem countries, the pope had to give his approval to this new stimulating drink.

Today, coffee is an international ritual and, over the last 20 years, the Italian espresso has also become international.

How we produce our coffee

Coffee bushes grow in many countries that have the right climate and principally two varieties are cultivated. These are Arabica and Robusta. The Arabica bean makes a smooth sweet coffee with subtle flavors, while the Robusta bean gives a more intense, earthier flavor.

Different areas of the world give slightly different tastes and flavors to the beans they produce.

In our roasting plant, we blend together beans from up to 10 different regions of the world to give that special taste to our coffees. We take great care in selecting our suppliers. They must use traditional methods with guaranteed quality to produce the green beans we buy before they are shipped to us in Italy.

Our master roaster chooses the blend of beans to roast and, like a master chef, chooses the correct cooking profile. 

The beans are roasted at a temperature of 160° to 250°C for 8 to 12 minutes. The beans loose weight and increase in volume, becoming dark and crumbly. It is at this stage that the coffee acquires its full aroma. We roast the green beans every day.

Coffee beans are packed in 1-kg bags with a one-way valve.

For pods and capsules, the beans are ground and immediately packaged in a modified atmosphere (MAP) in order to preserve their freshness and aroma for a long time.

Our knowledge and skills, together with our rigorous quality control and careful testing, represent who we are and ensure that the final product can be named “a great coffee” in each serving.